With the advantage of reaching consumers quickly and easily as well as saving cost and effort – digital marketing is becoming more and more dominant and gradually replacing traditional marketing. Unfortunately, many small and medium enterprises, local businesses do not pay attention to this form of marketing.
Adapting to new technologies consume much of time while small and medium-sized businesses and local businesses do not have a digital staff to do that.
Here are a few marketing methods that you can try.
1. Content Marketing In The Local
Content marketing is an indispensable factor you must remember if you want to be successful in digital marketing. Looking at the whole picture, brands have invested in a range of high quality and engaging content to engage and share.
It’s not just big brands; small businesses have proven more and more: All that is needed to create a compelling content is to become an expert in a field or a specific industry, then create an outline for the content and follow them.
As a result, local small businesses have the advantage of creating content associated with their domain. Local law firms are experts in legal matters in the area. Local landscape companies will know more about how to design and take care of the garden in the local climate and soil. Expertise is a prerequisite for building content that is useful and attractive to customers in the targeted market.
2. Cooperate With Influential People
Working with nationally-recognized big names will consume a huge amount of money, which is too much for small businesses. But marketing through KOL (influential people) is not limited to great names.
It would be a smart and effective way to work with local celebrities. They have a number of supporters based on their level of influence and interest. That means that, while the number of followers is less than big names, these local characters are likely to bring in more targeted customers.
For local businesses, it’s not hard to find influential people in that area. What they need to do is just to find famous bloggers in the area and see if they have any concerns related to the company’s products or services.
By building relationships with celebrities in the area, businesses will be more easily introduced more customers.
3. Social Ads
Social advertising is an option if your customers are configured in detail, which is important to most local businesses. For example, with Facebook, you can direct ads to users based on city, zip code or business address. Moreover, you can also filter subjects like people who are living, visiting or have been to that locality.
Social ads help increase brand awareness, website visits, and stores. This method also makes it easier to control spending, which is key to local advertising businesses.
4. Ads On Search Engines
Search engine advertising is known as one of the most reliable and cost-effective ways to drive sales. Building an advertising plan with Google will help your business appear first in the list of search results.
Paid ads are run on a cost-per-click basis, meaning that the amount you pay will correspond to the number of visits to your ad. In the beginning, you can set a maximum cost for controlling your budget. After this, once you’ve been able to optimize your campaigns, you can slowly raise the investment for this type of ad.
5. Centralize To Design For Mobile Devices
Emphasizing on customer mobility is key to local business success. This is reflected in the overwhelming popularity of mobile search devices compared to desktop devices.
A mobile device that performs a search for “clothing store” will result in the clothing store being most convenient to the user’s current location. Meanwhile, the results from a fixed device will be far more ambiguous.