CRM solutions are very necessary, and if applied correctly it will bring great benefits to the business, but not every CRM application is successful unless it is accompanied by necessary research. The top CRM solution experts have pointed out the most common mistakes that lead to the failure of a CRM solution.
Do Not Think About The End User When Choosing A CRM Solution.
“To succeed with CRM solutions, businesses should find ways to link CRM with their users before choosing a solution,” said Chris Fritsch, a CRM consultant. Explain to those who will use the CRM solution that will benefit them personally and the entire company. “CRM-related meetings should focus on CRM as a tool for business innovation and help achieve key goals such as: improving revenue, minimizing costs, automating processes show and save time.”
Do Not Choose A Friendly CRM Tool For The Salespeople
“One of the biggest challenges when deploying a CRM solution is to get business people to use the new system,” said Lawrence Coburn, CEO, and co-founder of DoubleDutch. “The desktop CRM solution is designed and optimized for office management, rather than for outdoor salespeople.” To raise the level of use, businesses should choose user-friendly mobile CRM solutions that are effectively integrated with existing systems, while supporting up-to-date information updates.
Select A CRM Solution Which Can Not Scale.
“Many businesses only choose the right CRM solution at the moment, meaning it only addresses the problems that businesses are facing,” explains Lit Lit, chairman of Litcom. “That CRM solution can fit into a business in the first few years, but what happens when your business expands with more customers and more orders? Businesses need to evaluate their data carefully when choosing a CRM solution. Let’s have a farther perspective on the future. ”
Lack Of Coordination Of Social Media Networks
In a world where social networking is dominating today, owning a CRM solution integrated with social networking to interact with customers is essential. “Simply collecting and tracking information is not enough,” said Sid Banerjee, chief executive officer of Clarabridge, a provider of customer experience management solutions. “Businesses need to listen smartly to their customers and actively interact with them on Facebook, Twitter, and other social networks,” he said.
The benefits that social networking brings are enormous: “Social media information and interactions can generate insights into each customer and bring lasting, lasting relationships with your customers. These relationships can be used in the development of long-term relationships, and ultimately bring great benefits to the business. ”
Do Not Coordinate CRM With Other Important Systems In The Company
To optimize your CRM investment, “integrate CRM with other systems,” says Lou Guercia, CEO of Scribe Software, a CRM integration solution provider. “For example, according to Aberdeen Research, Companies integrating their e-mail with CRM show that their revenue per year has increased by 22.7% versus 13.4% – the annual increase in revenue of non-integrated companies.
The Category Does Not Fit, And There Are No Common Standards When Entering Into CRM.
“Many companies that overlap in CRM – such as GE, GE, and General Electric – make it difficult to manage and store information,” said AJ Ghandi, vice president of solutions at Lattice Engines – the company that provides large data for sales software explains.
“As the problem persists, salespeople will gradually abandon the CRM system and use Excel, wasting millions of dollars that large companies invest in CRM,” he said. – “Each customer/company information should only be present in the CRM system once, then all customers and prospects are sorted in that company account, and more importantly, the account name stored on CRM should be the same as the name stored on other internal accounts.
Often, companies are excited about the new CRM solution, they aim too ambitious, and deploy complex features that make users feel confused.
To increase the use of CRM – “Take a multi-step plan, each step towards delivering a long-term value.